Attempts by some manufacturers to label the carbon intensity of foods have so far not engaged public enthusiasm sufficiently, but it is essential that we prove sustainability to be key to future prosperity both financially and environmentally. Within the malted ingredients supply sector Muntons, the international malted ingredients manufacturer, have developed a theme of ‘Practical Sustainability’ to demonstrate in real terms how making small changes in recipes can generate demand for malted ingredients whilst reducing costs, improving consumer experience and with less impact on the environment. This message needs to be promulgated across the food industry to engender an ethos that ‘green always pays’, provided the right innovative solutions are used.
We are bombarded with metrics for individual impacts such as carbon, water, energy, finance – but which should you choose and does it really matter? There is a school of thought that propounds waiting until we understand all the details before we make a move – presumably fearing that we may do something that compromises further action in the future. Muntons has grasped the nettle and found that we can improve and make practical changes much more quickly. A combination of education, systems support and challenge to normal practice has proved effective in engaging those who have to date sat on the periphery not knowing how to contribute.